ZoomInfo Pricing: How Much Will It Cost You?

ZoomInfo doesn’t list its pricing, which is why you’re here. In 2025, plans typically start at $15,000 per year for small teams and can exceed $30,000 for growing companies.

Overview of ZoomInfo’s Pricing Plans

Let’s have a look at ZoomInfo’s pricing structure for 2025, providing a clear, unbiased look at what you’re actually getting for your investment.

ZoomInfo SalesOS: Core Platform for Sales Teams

ZoomInfo’s SalesOS plan is where most teams start, but pricing is not transparent on their website. Based on user reports and industry data, SalesOS often starts around $8,000 to $15,000/year per user, depending on contract length, number of seats, and credits.

Included Features:

• Access to B2B contact database (100M+ records)
• Advanced search filters (industry, revenue, intent signals)
• CRM integrations (Salesforce, HubSpot, etc.)
• Basic enrichment and data updates

Where it struggles:

• Data credits run out quickly as you scale usage
• Limited international data coverage
• Intent data requires add-ons
• Long-term contracts (12–36 months typical)

Ideal for:

• Mid-market sales teams
• Account executives doing high-volume outbound
• Companies focused on North America B2B markets

ZoomInfo MarketingOS: Advanced Marketing Features

MarketingOS is typically quoted at $15,000 to $30,000/year or more depending on audience size and add-ons.

Included Features:

• Audience segmentation and targeting
• Intent data signals
• Advertising integrations
• Form enrichment
• Web visitor tracking

However:

• Requires additional training for full functionality
• Smaller companies may struggle to fully utilize features
• Upsells common for access to premium intent data

Ideal for:

• Larger marketing teams
• ABM-focused organizations
• Companies heavily investing in intent-based targeting

ZoomInfo OperationsOS: For Data Management and Enrichment

OperationsOS typically starts at $20,000/year+ depending on data volume and API usage.

Included Features:

• Data cleansing and enrichment
• Lead-to-account matching
• CRM data automation
• Custom API integrations

Challenges:

• Technical implementation often required
• Higher price tag for access to complete enrichment pipeline
• APIs may still have usage limits based on contract terms

Ideal for:

• Enterprises managing large CRMs
• Data teams focused on cleansing pipelines
• Companies with full-time operations staff

ZoomInfo Intent & Advanced Bundles

Intent data modules and advanced bundles can add $5,000 to $20,000/year on top of base contracts.

Included Features:

• Buyer intent tracking
• Third-party signal integrations (Bombora, G2, etc.)
• AI-based scoring models

However:

• Intent data often bundled into enterprise contracts
• Upsell-heavy sales process
• Small teams rarely find full ROI from intent bundles

Ideal for:

• Large ABM programs
• Enterprise SaaS marketing
• Dedicated sales enablement teams

Who actually gets value from Zoominfo?

ZoomInfo Pricing Pros & Cons Summarized

Pros:

• Massive B2B contact database
• Powerful segmentation filters
• Advanced intent signals available
• CRM & ABM integrations
• Enterprise support & onboarding

Cons:

• Extremely expensive for smaller teams
• Long contract commitments (12-36 months)
• Per-seat pricing grows very fast
• Upsells for intent data, enrichment & API usage
• No transparent pricing online

Real User Feedback: What Customers Say About ZoomInfo Pricing

Based on reviews across platforms like G2, Reddit, and Capterra, here’s what the community is saying:

“ZoomInfo is great if you have the budget, a big sales team, and a process to support it. But if you’re a scrappy startup or solo rep? You’ll burn through credits in a week and wonder where your ROI went.” — Anonymous review on G2, April 2025

“The biggest pain point? You don’t actually know how much you’re going to pay until you’re already deep in the sales funnel. That’s a red flag in 2025.” — LinkedIn comment from a RevOps manager, March 2025

“Very very expensive as compared to products that offer the same thing. After you get them they forget about you, poor customer service.” – Aizaz M (Social Media Manager)

Is Zoominfo actually worth the price?

When evaluating whether ZoomInfo’s pricing offers genuine ROI, you have to carefully weigh both the power of their data and the friction created by complex, expensive contract models. While large enterprise sales teams may get full value from ZoomInfo’s complete suite, small-to-mid-market companies often struggle to justify the steep price tags, limited transparency, and multi-year contracts.

That’s why more teams are now looking for leaner, flexible solutions that deliver verified data at a fraction of the cost.

Not convinced ZoomInfo is right for your budget? Experience IGLeads for a cost-effective, transparent solution without hidden fees. Or, if you prefer, get more information reading our full ZoomInfo review.

Why some teams choose igleads over zoominfo

When exploring alternatives to ZoomInfo, IGLeads stands out thanks to its simplicity, pricing transparency, and flexible usage model:

IGLeads’ Pricing Model:

• Pay-as-you-go scraping model
• Clear pricing published online
• No contracts, no seat-based pricing
• Unlimited scraping with the Unlimited plan

Key Benefits:

• Scrape real emails from LinkedIn, Instagram, Google Maps, YouTube, and more
• No sales calls or custom contract negotiations
• Perfect for solo founders, agencies, SMBs and scaling sales teams
• Cancel anytime , no long-term commitments

Meet IGLeads: Your no-nonsense lead gen platform

IGLeads is a simple, no-nonsense lead generation tool built to help businesses find leads fast, without crazy pricing or complicated plans. Unlike platforms like ZoomInfo that lock you into expensive seats and long contracts, IGLeads keeps it straightforward. You pay for what you use, with no surprise charges. Whether you’re a solo founder, a growing team, or a larger business, IGLeads helps you pull verified leads at scale without blowing up your budget or getting stuck in endless upsells.

See IGLeads.io in action

IGLeads’ pricing structure

IGLeads keeps pricing simple. You know exactly what you’re paying each month. There is no confusing annual contracts, no weird billing cycles, no surprise charges later. There are no setup fees, no sneaky overage charges, and no minimum commitments. You just pick the plan that fits your needs, and you’re good to go. Budgeting is easy, scaling is easy, and you’re never stuck in one of those messy enterprise contracts that make everything feel complicated.

How IGLeads stacks up vs ZoomInfo

How IGLeads Helps Sales Teams Save Money and Work Smarter

Whether you’re scraping niche leads or running large-scale outreach, IGLeads makes it simple. A lot of businesses run into the same problem with ZoomInfo: they hit credit limits too fast, get hit with extra charges, or get stuck in long-term contracts they can’t easily change. After switching to IGLeads, most teams tell us the same thing: they’re saving money every single month.
No worrying about usage caps. No surprise invoices halfway through the year. No stress about how many leads you pull. You always know your cost, it scales easily, and budgeting becomes super predictable.

Clear Costs. Full Access. No Gotchas.

With ZoomInfo, it’s easy to get caught off guard. You burn through credits, hit data caps, or discover that adding new features suddenly costs a lot more than you expected. IGLeads keeps everything simple: no-limit-scraping (on Unlimited Plan), transparent pricing, and zero hidden fees. What you see is exactly what you pay — whether you’re pulling 500 leads or 50,000.

Try IGLeads Risk-Free Before You Decide

ZoomInfo makes you sit through sales calls, quotes, and demo meetings before you even get started. IGLeads flips that. You get instant access to all features during your trial, so you can test how it works with your real workflow before spending anything. And if you cancel? No fine print, no hoops, no hassle. You stay fully in control.

Done with surprise bills and contracts? If you’re tired of confusing pricing, long contracts, and unexpected charges, try IGLeads. You’ll see how simple (and affordable) lead generation can actually be.