ZoomInfo Pricing: How Much Will It Cost You?
ZoomInfo doesn’t list its pricing, which is why you’re here. In 2025, plans typically start at $15,000 per year for small teams and can exceed $30,000 for growing companies.
Overview of ZoomInfo’s Pricing Plans
Let’s have a look at ZoomInfo’s pricing structure for 2025, providing a clear, unbiased look at what you’re actually getting for your investment.
ZoomInfo SalesOS: Core Platform for Sales Teams
ZoomInfo’s SalesOS plan is where most teams start, but pricing is not transparent on their website. Based on user reports and industry data, SalesOS often starts around $8,000 to $15,000/year per user, depending on contract length, number of seats, and credits.
Included Features:
- Access to B2B contact database (100M+ records)
- Advanced search filters (industry, revenue, intent signals)
- CRM integrations (Salesforce, HubSpot, etc.)
- Basic enrichment and data updates
Where it struggles:
- Data credits run out quickly as you scale usage
- Limited international data coverage
- Intent data requires add-ons
- Long-term contracts (12–36 months typical)
Ideal for:
- Mid-market sales teams
- Account executives doing high-volume outbound
- Companies focused on North America B2B markets
ZoomInfo MarketingOS: Advanced Marketing Features
MarketingOS is typically quoted at $15,000 to $30,000/year or more depending on audience size and add-ons.
Included Features:
- Audience segmentation and targeting
- Intent data signals
- Advertising integrations
- Form enrichment
- Web visitor tracking
However:
- Requires additional training for full functionality
- Smaller companies may struggle to fully utilize features
- Upsells common for access to premium intent data
Ideal for:
- Larger marketing teams
- ABM-focused organizations
- Companies heavily investing in intent-based targeting
ZoomInfo OperationsOS: For Data Management and Enrichment
OperationsOS typically starts at $20,000/year+ depending on data volume and API usage.
Included Features:
- Data cleansing and enrichment
- Lead-to-account matching
- CRM data automation
- Custom API integrations
Challenges:
- Technical implementation often required
- Higher price tag for access to complete enrichment pipeline
- APIs may still have usage limits based on contract terms
Ideal for:
- Enterprises managing large CRMs
- Data teams focused on cleansing pipelines
- Companies with full-time operations staff
ZoomInfo Intent & Advanced Bundles
Intent data modules and advanced bundles can add $5,000 to $20,000/year on top of base contracts.
Included Features:
- Buyer intent tracking
- Third-party signal integrations (Bombora, G2, etc.)
- AI-based scoring models
However:
- Intent data often bundled into enterprise contracts
- Upsell-heavy sales process
- Small teams rarely find full ROI from intent bundles
Ideal for:
- Large ABM programs
- Enterprise SaaS marketing
- Dedicated sales enablement teams
Depending on your negotiation, ZoomInfo’s Chrome extension might be included in your package.
Who actually gets value from Zoominfo?
| Team Type | ZoomInfo Fit |
|---|---|
| Solo Founders | ❌ Overpriced and overkill for solo usage |
| SMBs (3–10 reps) | ⚠️ Expensive, limited ROI without full utilization |
| Growth SaaS Teams (10–50 reps) | ✅ Can work well with full sales & marketing use |
| Enterprise Sales (50+ reps) | ✅ Fully leveraged with intent, enrichment, and advanced bundles |
| Agencies & Freelancers | ❌ Pricing model rarely makes sense |
ZoomInfo Pricing Pros & Cons Summarized
Pros:
- Massive B2B contact database
- Powerful segmentation filters
- Advanced intent signals available
- CRM & ABM integrations
- Enterprise support & onboarding
Cons:
- Extremely expensive for smaller teams
- Long contract commitments (12-36 months)
- Per-seat pricing grows very fast
- Upsells for intent data, enrichment & API usage
- No transparent pricing online
Real User Feedback: What Customers Say About ZoomInfo Pricing
Based on reviews across platforms like G2, Reddit, and Capterra, here’s what the community is saying:
“ZoomInfo is great if you have the budget, a big sales team, and a process to support it. But if you’re a scrappy startup or solo rep? You’ll burn through credits in a week and wonder where your ROI went.” — Anonymous review on G2, April 2025
“The biggest pain point? You don’t actually know how much you’re going to pay until you’re already deep in the sales funnel. That’s a red flag in 2025.” — LinkedIn comment from a RevOps manager, March 2025
“Very very expensive as compared to products that offer the same thing. After you get them they forget about you, poor customer service.” – Aizaz M (Social Media Manager)
Is Zoominfo actually worth the price?
When evaluating whether ZoomInfo’s pricing offers genuine ROI, you have to carefully weigh both the power of their data and the friction created by complex, expensive contract models. While large enterprise sales teams may get full value from ZoomInfo’s complete suite, small-to-mid-market companies often struggle to justify the steep price tags, limited transparency, and multi-year contracts.
That’s why more teams are now looking for leaner, flexible solutions that deliver verified data at a fraction of the cost.
Not convinced ZoomInfo is right for your budget? Experience IGLeads for a cost-effective, transparent solution without hidden fees. Or, if you prefer, get more information reading our full ZoomInfo review.
Why some teams choose igleads over zoominfo
When exploring alternatives to ZoomInfo, IGLeads stands out thanks to its simplicity, pricing transparency, and flexible usage model:
IGLeads’ Pricing Model:
- Pay-as-you-go scraping model
- Clear pricing published online
- No contracts, no seat-based pricing
- Unlimited scraping with the Unlimited plan
Key Benefits:
- Scrape real emails from LinkedIn, Instagram, Google Maps, YouTube, and more
- No sales calls or custom contract negotiations
- Perfect for solo founders, agencies, SMBs and scaling sales teams
- Cancel anytime , no long-term commitments
Meet IGLeads: Your no-nonsense lead gen platform
IGLeads is a simple, no-nonsense lead generation tool built to help businesses find leads fast, without crazy pricing or complicated plans. Unlike platforms like ZoomInfo that lock you into expensive seats and long contracts, IGLeads keeps it straightforward. You pay for what you use, with no surprise charges. Whether you’re a solo founder, a growing team, or a larger business, IGLeads helps you pull verified leads at scale without blowing up your budget or getting stuck in endless upsells.
IGLeads’ pricing structure
IGLeads keeps pricing simple. You know exactly what you’re paying each month. There is no confusing annual contracts, no weird billing cycles, no surprise charges later. There are no setup fees, no sneaky overage charges, and no minimum commitments. You just pick the plan that fits your needs, and you’re good to go. Budgeting is easy, scaling is easy, and you’re never stuck in one of those messy enterprise contracts that make everything feel complicated.
How IGLeads stacks up vs ZoomInfo
| Feature | ZoomInfo | IGLeads |
|---|---|---|
| Pricing Transparency | ❌ No public pricing, custom quotes only | ✅ Fully clear, pricing listed upfront |
| Entry Pricing | $8,000 to $15,000 per year (or more) | Starts under $100 |
| Subscription Required | ✅ Yes, long contracts (12–36 months) | ❌ No, fully pay-as-you-go |
| Usage Limits | ⚠️ Strict quotas and credit caps | ✅ Scrape all you want on Unlimited Plan |
| Data Sources | Primarily B2B company database | LinkedIn, Instagram, Google Maps, YouTube |
| Billing Flexibility | ❌ Locked into contracts | ✅ Month-to-month, cancel anytime |
How IGLeads Helps Sales Teams Save Money and Work Smarter
Whether you’re scraping niche leads or running large-scale outreach, IGLeads makes it simple. A lot of businesses run into the same problem with ZoomInfo: they hit credit limits too fast, get hit with extra charges, or get stuck in long-term contracts they can’t easily change. After switching to IGLeads, most teams tell us the same thing: they’re saving money every single month.
No worrying about usage caps. No surprise invoices halfway through the year. No stress about how many leads you pull. You always know your cost, it scales easily, and budgeting becomes super predictable.
Clear Costs. Full Access. No Gotchas.
With ZoomInfo, it’s easy to get caught off guard. You burn through credits, hit data caps, or discover that adding new features suddenly costs a lot more than you expected. IGLeads keeps everything simple: no-limit-scraping (on Unlimited Plan), transparent pricing, and zero hidden fees. What you see is exactly what you pay — whether you’re pulling 500 leads or 50,000.
Try IGLeads Risk-Free Before You Decide
ZoomInfo makes you sit through sales calls, quotes, and demo meetings before you even get started. IGLeads flips that. You get instant access to all features during your trial, so you can test how it works with your real workflow before spending anything. And if you cancel? No fine print, no hoops, no hassle. You stay fully in control.
Done with surprise bills and contracts? If you’re tired of confusing pricing, long contracts, and unexpected charges, try IGLeads. You’ll see how simple (and affordable) lead generation can actually be.
Any Questions?
ZoomInfo offers four main plans: Community Edition (free with data-sharing), Basic, Professional, and Organization. Prices vary depending on team size and usage, but you can expect to pay anywhere from $5,000 to $30,000+ per year. Unfortunately, you won’t find exact prices online, you’ll need to sit through a sales call to get a quote.
Every time you view, export, or use a contact, you’re using credits. The higher your plan, the more monthly credits you get, but burn through them quickly, and you’re stuck unless you pay for overages. The system can be confusing for new users and restrictive for teams running high-volume campaigns.
In most cases, no. ZoomInfo is built for enterprise sales teams with big budgets and complex outbound strategies. Smaller companies often find themselves paying for features they never use, or worse, stuck in long-term contracts. If you’re a small business or solopreneur, you’ll likely find more value in lightweight, flexible tools like IGLeads.
IGLeads is simpler, faster, and significantly more affordable. Plans start at just $49/month, and there’s even an unlimited scraping option for $249/month. No credit system, no hidden fees, and no long-term contracts. IGLeads focuses on giving you full ownership of your data with powerful filters across Instagram, Google Maps, LinkedIn, and more.
Yes, many users report unexpected fees, including onboarding costs, credit overages, seat minimums, and yearly contract renewals. Always ask for a full breakdown before signing. Transparency isn’t their strong suit.
Ready to get fresh leads?
It’s time to experience IGLeads.io for yourself.
