In 2025, email outreach remains one of the highest ROI channels in B2B marketing, with studies showing that for every $1 spent, businesses can expect an average return of $42 according to ProfitOutreach. Yet despite its effectiveness, many companies struggle with the first critical step: acquiring high-quality, accurate B2B email leads. Common challenges include outdated […]
How to Buy Email Lists in 2025 (Complete Guide)
While marketers chase fleeting TikTok algorithms and Instagram’s latest feature changes, savvy businesses are quietly doubling their revenue using the oldest digital channel in existence. With average ROIs exceeding 36:1, the data is clear – but the rules have completely transformed this year. This guide reveals exactly how to leverage purchased email lists in today’s […]