How to Get a Homeowner Mailing List in 2025?
How do you get your hands on homeowners’ emails? Whether you want to find people who are interested in your solar panel installations or households that need new HVAC systems, having a large homeowner email list is a must for real estate and home service companies.
But where do you even start? Should you try to buy data, go door to door, or search homeowner directories until your eyes glaze over? We have a better solution that companies are using in 2025 to get hundreds of quality emails from local homeowners.
In this article, you’ll learn:
- Why you should start building a homeowner mailing list ASAP
- Methods to legally build a homeowners list faster
- The legality of building homeowner phone number list and email lists
What is a homeowner list?
A homeowners list is a database that contains information about people who own residential properties. These lists of homeowners are used for marketing, sales, real estate investing, and other business purposes. Some of them are publicly available in real estate and government databases, while others you’ll need to build yourself.
A homeowner list usually includes:
- Homeowner’s name
- Property address
- Mailing address (if different from the property address)
- Phone number
- Email address
- Property details like estimated home value, square footage, number of bedrooms and bathrooms, year built, etc.
Depending on where the list is published, it might also include additional information like mortgage and ownership details.
Why do you need a huge homeowner list in 2025?
In many cases, new businesses like real estate agencies, home services, or financial service providers need to reach out to local property owners to offer their services. However, it takes time to build a solid email list of homeowners and find relevant people only.
For example, if you run a real estate agency, you might use these lists to find potential buyers and sellers. Home services and repair companies use homeowner lists to reach people who need home maintenance or upgrades. Lenders, mortgage brokers, and insurance agents benefit from homeowner lists by offering refinancing, home equity loans, or insurance policies.
Although the housing market is cooling down, around 13% of Americans plan to buy a new home. Among current homeowners, 46% plan to sell their current home. That means that the market is dynamic and invites all sorts of opportunities.
In 2025 and beyond, building a solid mailing list is important. Gone are the days when you had to spend months walking door to door trying to establish your business. Everything’s done online, and a homeowners’ list of emails and phone numbers can help you get in front of your target audience and personalize your services.
How to build your homeowner email list in 2025
When it comes to gathering emails from homeowners, the process is similar to any other lead generation. Whether you’re looking for clients to buy your software or customers for your new gym, you can use methods like cold outreach, ads, or, if you want fast and foolproof results, email scraping.
Automated email scraping
Automated web and social media scraping tools can go through hundreds of data points in minutes and collect homeowner emails. They work by connecting a query with a selected platform.
For example, IGLeads lets you choose from 11 social media and web platforms to scrape information like emails, usernames, phone numbers, and URLs. To help you get more targeted leads, the platform also offers real estate database and Google Maps scraping. You only need to select the platform, enter your keywords and the location where you want to find homeowners, and then click “search.” The email scraper then collects all publicly available relevant contacts and sends them straight to your inbox.
See how IGLeads works in practice
Is it legal to scrape homeowners’ emails?
The legality of homeowner data scraping depends on whether this data is already public or not. If the homeowners’ contact information is publicly available (e.g., government property records), scraping in most cases is legal. Keep in mind that some real estate websites like Zillow or Realtor.com prohibit web scraping in their ToS.
In general, in the United States, the CAN-SPAM Act allows unsolicited emails but requires an opt-out option and honesty in messaging. In Europe, collecting private emails without consent is illegal. However, if, let’s say, you want to find homeowners on Facebook and some accounts have their email listed on their page, you can scrape them. That’s because this data is publicly available in Google search results, and scraping public data isn’t illegal.
Other methods to grow your homeowner mailing list
Going through public records and government databases
Some countries offer public databases with homeowner details. You might find relevant homeowner information in property tax records, property transactions, and ownership history.
Real estate websites like Zillow, Redfin, and Realtor.com, as well as resources like the Multiple Listing Service, offer homeowner data for listed properties. However, most of this data can be accessed only by certified real estate agents. The Nextdoor app is another great option for finding out more about the neighborhood you’re working in and engaging with the people who live there.
Creating trust on social media groups
Social media platforms like Facebook offer a great feature that can open the door to many homeowner details – Facebook groups. You can find very specific groups like “Homeowners in LA” and “First-time Homeowners in Boston,” etc. By joining these groups, you can get closer to your targeted audience and begin building your homeowner email list. Being a member makes it easier to engage in discussions, build credibility and trust among your potential clients, and later promote your services or get their contact information.
If you choose this method, people might become suspicious if you sell directly, so it’s always better to:
- Build connections and trust
- Genuinely engage in conversations
- Talk about your business only when it makes sense and adds value
Experiment with ad campaigns
If your company has a sufficient budget, you can try generating leads through ad campaigns to grow your homeowner email list. Many different platforms, like Facebook, Google, X, TikTok, and others, let you create ad campaigns and target a very specific audience. In most cases, you can select your audience’s demographics, interests, and other details to make sure your campaigns deliver better results.
To launch a successful ad campaign to get homeowner data, you should:
- Find the right platform to advertise on. For example, according to SocialBee, the best platform to advertise for homeowners is Facebook. Facebook has 3.07 billion monthly active users, with the average user age ranging from 25 to 34 years. This is the age when most people start thinking about home ownership.
- Create a compelling ad. To collect data like email addresses and phone numbers, you not only need to make people click on your ad but also encourage them to leave their information. You can create a form to register for a free service or a lead magnet, like a free guide, home valuation, or exclusive service, in exchange for their info. This way, you not only get their data but also provide value and add them to your sales funnel.
- Your ad can also lead to interactive quizzes, such as “What’s Your Home Worth?” or “Figure Out Your Interior Design Style,” to collect emails.
Networking events
Networking and community events create great opportunities to mingle and meet homeowners and other service providers to expand your network. Local real estate meetups, chamber of commerce events, and HOA meetings can help gather contacts and warm up leads before you contact them.
You can find networking and community events on:
- Meetup
- Facebook events
- Your local newspaper
- LinkedIn for professional networking events
- Instagram through hashtags (e.g., #[YourCity]Events, #[YourCity]Networking) Chamber of Commerce
Try to look for events that match your business goals. If you install security systems, events related to home improvement, security, or similar topics should have relevant connections.
Get thousands of homeowner emails to your inbox legally
Networking events, ad campaigns, and cold outreach are great ways to get in front of your targeted audience. But when you want to scale your business quickly and increase your sales, email scraping is a foolproof way to grow your mailing list quickly.
With IGLeads, you can:
- Enjoy an easy interface to start scraping with zero coding skills
- Get thousands of targeted leads
- Receive unlimited leads every month
- Avoid being shadow-banned
- Grow your email list in days
- Power your email marketing campaigns
- Boost your sales
If that sounds like something you’d want to try for your business, see our plans.
Any Questions?
You can legally get email addresses if a person willingly gives their contact information to you or if they display it publicly. You can get many emails at once through: Public records Lead generation forms (e.g., free home valuations, mortgage calculators) Networking and referrals Email scraping tools
IGLeads scrapes data such as email addresses, phone numbers, usernames, and URLs by accessing public data available on Google SERPs (Search Engine Results Pages). Once Google indexes homeowners’ information, it displays it in the result pages. Instead of searching manually, IGLeads automates the whole process and delivers a batch of emails in an hour straight to your inbox.
You can scrape 11 platforms, including Twitter (X), Facebook, Instagram, Google Maps, public real estate databases, and many more.
