Cognism Pricing: Which Plan Fits Your Growth?
Wondering how much Cognism actually costs? You won’t find fixed prices on their site. Everything depends on your team size, feature needs, and how good you are at negotiating. But we’ve done the digging for you.
In this guide, you’ll get a full breakdown of Cognism’s monthly and annual costs, what’s included in each plan, and whether the pricing makes sense for your sales team.
Let’s break it down.
What Does Cognism Actually Cost in 2025?
Cognism doesn’t publish pricing on its website, but based on verified buyer data, there are two core subscription tiers: Platinum and Diamond. Each plan includes a base platform fee plus additional per-user costs. Most businesses pay anywhere from $17,950 to over $90,000 per year, depending on team size, data needs, and feature access.
Here’s a breakdown of the typical pricing structure:
| Plan | Platform Fee | User Fee (Annual) | Total Annual Cost | Best For |
|---|---|---|---|---|
| Platinum ⚪ | ~$15,000 | ~$1,500/user | $16,500–$25,000+ | Mid-sized sales teams |
| Diamond 💎 | ~$25,000 | ~$2,500/user | $27,500–$50,000+ | Enterprise outbound teams |
These figures are based on industry estimates, customer reports, and third-party procurement data. Actual quotes may vary based on your contract length, region, and negotiation leverage.
Inside the Platinum Plan: What You Get (and What You Don’t)
The Platinum plan is Cognism’s entry-level paid tier. But don’t let that label fool you. It’s built for companies ready to scale outbound, offering access to verified B2B emails, firmographic filters, and CRM integrations. The catch? Not everything is included by default, and key features like phone verification or advanced AI tools are locked behind upgrades.
- Annual platform fee: ~$15,000
- Per-user license: ~$1,500/year
- Unlimited email views and page-level exports (fair use applies)
- Up to 25 million B2B contacts across multiple regions
- Basic intent data and lead enrichment tools
- Access to the Cognism Web App, Chrome Extension, and core integrations (Salesforce, HubSpot, Pipedrive)
Limitations:
- No access to phone-verified Diamond Data®
- AI-powered segmentation is not included
- CSV enrichment available but not automated
- Support is standard: no dedicated CSM
Who is this for?
- Mid-sized sales teams looking to streamline outbound
- Companies that don’t rely heavily on direct dials
- Marketing teams running email-focuse
Going All-In: What the Diamond Plan Really Includes
If the Platinum plan is built for growing teams, the Diamond plan is for enterprise sales orgs that need scale, accuracy, and verified mobile access. It’s the only tier with Cognism’s full feature set, but the price tag reflects that.
- Annual platform fee: ~$25,000
- Per-user license: ~$2,500/year
- Up to 50 million global contacts
- Access to Diamond Data®: phone-verified mobile numbers with 98%+ accuracy
- Advanced segmentation with AI-powered targeting
- Bombora intent data (5,000+ B2B websites)
- Diamonds-on-Demand: on-call research team for verified contacts
- Dedicated customer success manager and priority support
- All Platinum plan features included
Limitations:
- One of the highest-priced plans in the market
- Yearly commitment required: no monthly option
- Some feature toggles (like custom intent topics) limited per quarter
Who is this for?
- Large outbound sales teams with verified calling needs
- Enterprise companies with strong outbound SDR/BDR programs
- Orgs focused on multi-region outreach and compliance
Which Teams Should Actually Use Cognism?
| Team Type | Cognism Fit |
|---|---|
| Solo Founders & Freelancers | ❌ Overkill: pricing and contracts aren’t built for individuals |
| Small Sales Teams (3–10 reps) | ⚠️ Platinum may work, but per-user pricing adds up fast |
| Mid-Market & Growth-Stage Teams (10–50 reps) | ✅ Platinum fits well for email-driven outbound at scale |
| Enterprise Sales Organizations (50+ reps) | ✅ Diamond offers full phone-verified access + intent data |
Cognism Pricing Pros & Cons Summarized
Pros:
- Verified phone numbers (Diamond Data®) with 98% accuracy
- Unrestricted access to global contact data
- Includes firmographics, technographics, and sales trigger events
- Intent data powered by Bombora available on higher plans
- Chrome extension for in-browser lead capture
- CRM integrations included (Salesforce, HubSpot, Pipedrive)
Cons:
- No transparent pricing: all plans require negotiation
- High platform fees and per-user costs
- Annual contracts only: no month-to-month plans
- Phone verification and Diamonds-on-Demand gated behind top-tier plans
- Intent data not included in all packages
- Data usage restrictions post-contract (data must be deleted)
What Real Users Say About Cognism Pricing & Features
While Cognism offers verified data and compliance-friendly features, many users have expressed concerns about its pricing structure, hidden costs, and contract terms. Below are quotes from real users across G2, Reddit, and TrustPilot.
“Pricing could be more flexible for smaller teams & Some niche industries may have limited contact data”— William F., Sales Executive
“Cognism’s price is OK. I mean they defintely have a good UI and strong data in the EU ( Which is not that east to do when there are GDPR regulations). They do lack some coverage on other regions however. For higher data/ lead coverage, I would check out Techsalerator.”— Mental-Advertisement83 on Reddit
“Wrong emails and direct lines marked as verified (when the correct ones are easily found via google). Old company contact information, titles, etc when they moved jobs years ago.”— Sophie Bennani on TrustPilot
These experiences show that while Cognism can deliver value at scale, its pricing model may not suit every team, especially smaller orgs or those looking for more flexibility. If that sounds familiar, you might consider a more affordable and transparent alternative like IGLeads.
Is the Cognism Price Worth the Cost?
It depends on your goals and your team’s scale. If you’re part of an enterprise outbound motion with strict compliance needs, Cognism offers serious value: verified contact data, global coverage, and phone-verified mobile numbers that boost connection rates. For some large B2B orgs, that can deliver measurable ROI.
But if you’re a smaller team or early-stage company, it gets harder to justify. Between the platform fees, per-user licenses, and gated features, most businesses end up spending $25K–$50K+ per year. And you’re still working within a locked ecosystem, which means: no flexibility, no data portability after contract expiration, and limited transparency up front.
That’s why many teams end up searching for leaner options with the same lead generation power, but without the red tape. If you’re one of them, there’s a simpler path forward, and it starts with IGLeads.
In this article, we only discussed Cognism’s prices. Click here if you seek a complete review about Cognism.
IGLeads: What If Lead Gen Was Fast, Affordable, and Yours to Keep?
That’s exactly what IGLeads is built for. Instead of long contracts, usage restrictions, and gated features, IGLeads gives you on-demand access to contact information, pulled straight from public web data across LinkedIn, TikTok, Google Maps, Instagram, and YouTube, among others.
IGLeads starts at just $49/month and there aren’t setup fees, no contracts, and no surprise charges.
You set the filters. We get the data. You own the results.
- 🔎 Search by hashtags, keywords, location, or niche
- 📥 Instantly download your leads: no credit packs, no delays
- 💡 Scrape fresh, live data, not stale third-party databases
- 💸 Keep full ownership of your exports, even if you cancel
- 📈 Plans starting at just $49/month, with no extra fees
Whether you’re scraping LinkedIn for emails, building geo-targeted B2B lists from Google Maps, or collecting Instagram profiles in your niche, IGLeads delivers what Cognism complicates.
IGLeads: A Leaner, Smarter Way to Generate Leads
IGLeads is a lead generation and scraping platform built for teams that want control, speed, and simplicity. Unlike Cognism, which relies on custom contracts, gated features, and high per-user costs, IGLeads gives you direct access to fresh lead data with no middleman, no negotiation.
Whether you’re a solo founder, lean sales team, or agency, IGLeads lets you generate targeted leads from LinkedIn, Google Maps, Instagram, and YouTube in just a few clicks. You set the filters. We deliver the list. And you keep everything you export.
- ✅ Transparent monthly pricing starting at $49
- ✅ No seat licenses or enterprise onboarding
- ✅ Real-time scraping from public sources
- ✅ No data expiry or deletion clauses
- ✅ Scales with your workflow — not against it
If Cognism feels heavy, complex, or overpriced for your stage, IGLeads is the no-fluff alternative that just works.
Frequently Asked Questions
Cognism does not offer fixed monthly pricing, but estimates range from $125 to over $2,000 per month depending on your plan and number of users. Most businesses pay between $17,950 and $90,000 annually
Yes, but it’s not a full platform trial. Cognism offers a sample of 25 leads tailored to your ICP, accessible through a demo request. You’ll need to speak with sales to activate it.
The Platinum plan gives access to core features like email data, firmographics, and CRM integrations. The Diamond plan includes phone-verified data (Diamond Data®), Bombora intent signals, AI segmentation, and priority support, at a higher cost.
Yes. Cognism pricing includes a platform fee plus per-user licenses. Access to premium features like Diamond Data and Diamonds-on-Demand may require additional spend. Contracts are annual, and exported data must be deleted if you cancel.
Usually not. Cognism is designed for large B2B sales teams with big budgets and compliance requirements. For smaller teams or startups, tools like IGLeads offer faster results, lower pricing, and full data ownership with no contracts.
Ready to get fresh leads?
It’s time to experience IGLeads.io for yourself.
