15 Best Real Estate Lead Generation Software for 2025
Real estate lead generation software has become the secret weapon for agents, brokers, and investors competing for listings and buyers in 2025. The right software doesn’t just feed you contact info, it fills your calendar with motivated sellers, warm buyers, and leads that are actually ready to talk.
Platforms like REDX help agents convert expired listings into new deals, while tools like IGLeads let you extract 1,000+ property leads per scrape from Zillow, Realtor.com, and more. And high-converting systems like BoldLeads or Market Leader deliver plug-and-play funnels that automate the outreach, qualification, and follow-up for you.
Today’s top solutions aren’t just CRMs with a contact form tacked on. They blend AI, automation, IDX integration, paid traffic, and even predictive analytics to help you scrape real-estate leads, whether you’re farming a neighborhood or scaling a national buyer campaign.
This guide breaks down the 15 best tools in the game. From social scraping to paid placements and CRM-powered automation, you’ll find the right software to fill your pipeline, scale your follow-up, and grow your business in 2025.
TL;DR:
- This guide compares the top real estate lead generation software of 2025
- Ideal for agents, brokers, teams, and wholesalers
- Includes tools for paid lead gen, scraping, IDX sites, and automation
- Covers pricing, features, best use cases, and limitations
- Shows how IGLeads scrapes real estate leads from Zillow, Google, and Realtor
- Helps you choose a lead gen stack that fits your goals and budget
What does real estate lead generation software do?
Real estate lead generation software helps agents, brokers, and investors attract and connect with potential buyers and sellers. These tools go far beyond list-buying or running ads. They use automation, targeting filters, and AI to deliver high-quality leads that match your specific niche, whether that’s luxury homes, distressed properties, or first-time buyers.
Most platforms in 2025 fall into a few categories:
- Lead marketplaces like Zillow Premier Agent or Realtor.com where you pay for buyer leads in your ZIP code
- IDX websites and CRMs like Real Geeks or kvCORE that generate leads through SEO, retargeting, and form capture
- Predictive analytics tools like Offrs or SmartZip that find likely sellers before they even list
- Social/email scrapers like IGLeads that let you pull leads from public profiles, property sites, and Google search
- Done-for-you funnels like BoldLeads that combine ads, landing pages, and auto-drip follow-up
These platforms gather contact data (name, email, phone), behavioral info (site visits, home searches, price range), and property data (Zestimate, MLS status, owner type). Then they help you capture, sort, and follow up with these leads through built-in CRMs, email/SMS drip sequences, or integrations with your existing tools.
For example:
- REDX pulls expired listings daily, pre-filters them, and syncs with your auto-dialer.
- Ylopo retargets site visitors with ads and nurtures them automatically with AI texts and emails.
- SmartZip shows you which homeowners in your farm area are most likely to sell based on dozens of data points.
What to look for in real estate lead generation software
Not all real estate lead tools are created equal. Some flood your inbox with cold buyer leads that never respond. Others promise exclusive seller leads but lock you into long-term contracts with minimal results. Before you commit, here are the factors that actually matter:
Local targeting
The best platforms let you filter by ZIP code, neighborhood, or metro area. If you’re farming a specific market, hyper-local targeting is essential. This is especially important for tools like SmartZip, Offrs, or IGLeads.
Lead intent and data quality
Volume means little without intent. Some platforms deliver leads who have already clicked, opted in, or searched for properties. Others give you raw owner info or third-party data. Check if the leads are verified, scored, or segmented in any way.
Automation and follow-up
Speed to lead is critical. The best tools include built-in CRMs, auto-texting, or email drip campaigns to follow up while the lead is still warm. Look for tools like Zurple, kvCORE, or Ylopo that offer this level of automation.
Exclusive vs shared leads
Shared leads often result in bidding wars or no-shows. Some platforms resell the same lead to five or more agents. Others, like BoldLeads or Offrs, claim to offer exclusive leads. Understand how your chosen provider handles distribution.
Reporting and ROI tracking
You should be able to track every lead source, campaign, and conversion rate. Platforms like BoomTown and kvCORE give full visibility into your funnel. Others might only offer basic export data.
Pricing and contract terms
Real estate lead software ranges from under $100 per month to over $1,000 depending on scope and services. Some providers bill month-to-month. Others require 6- to 12-month commitments with upfront setup fees. Always clarify the total cost of ownership.
Integrations and exports
If you use a CRM like Follow Up Boss or LionDesk, make sure your lead tool integrates cleanly. At minimum, you should be able to export contacts or use Zapier. Tools like Real Geeks and CINC are more flexible than closed platforms like Zillow.
Quick comparison between real estate lead generation tools
After testing dozens of real estate lead platforms, here’s a quick comparison of five top tools. This should help you choose based on your goals, whether that’s scraping local data, automating nurture, or paying for buyer leads.
Feature | Zurple | BoldLeads | Market Leader | Zillow Premier Agent | |
---|---|---|---|---|---|
Starting price (monthly) | $59.99 | $309 | $399 + setup | $139 + per-lead fees | $200–$1,000+ (varies by ZIP) |
Free plan/trial | Free trial available | No free trial | No free trial | No free trial | No free trial |
Key features | Scrapes Zillow, Realtor, Google Maps Cloud-based, fast results |
Behavior-based follow-up IDX website + CRM |
Exclusive leads Done-for-you funnels + automation |
Semi-exclusive leads IDX website + CRM included |
Buyer inquiries from active Zillow users |
Lead type | FSBOs, listings, agents | Buyers (primarily) | Sellers and buyers | Sellers and buyers | Buyers |
Best for | Manual lead scraping at scale | Solo agents who want automated nurture | Agents who want hands-off seller lead gen | Teams needing bundled CRM and leads | Agents who want plug-and-play buyer leads |
Notable limitations | No built-in CRM Manual outreach required |
Shared leads Limited customization |
Contract required Setup fees apply |
Mixed lead quality CRM feels dated |
Shared leads Seller leads limited |
IGLeads
IGLeads is a scraping platform built specifically for lead generation across multiple industries, including real estate. It lets you extract thousands of property leads directly from Zillow, Realtor.com, and Google search results, without needing to code or manage proxies. Unlike traditional CRMs or lead marketplaces, IGLeads gives you control over where your leads come from, how they’re filtered, and when you access them.
IGLeads key features
- Real estate scrapers for Zillow, Realtor.com, Google, Instagram, and Facebook
- Pulls names, emails, phone numbers, property details, listing URLs, and agent info
- Keyword and location-based targeting across cities, neighborhoods, and ZIP codes
- Cloud-based tool that runs even when your computer is offline
- Export options for CSV or Excel
- No-code interface with a simple dashboard and step-by-step tutorials
IGLeads is especially useful for agents, wholesalers, and investors who want to target FSBOs, for-rent-by-owners, or local listings by scraping them directly from the source.
IGLeads pros and cons
Pros
- Affordable monthly plans with no long-term contracts
- Specialized scrapers for real estate, Google Maps, and social media
- Simple to use even for non-technical users
- Results typically delivered within 8 hours
- Includes multichannel support (e.g. scraping real estate agents from Instagram)
Cons
- Customer support response times can be inconsistent
- No built-in CRM or follow-up tools
- Refunds restricted after first 1,000 contacts scraped
- Scraped data may need cleaning or verification depending on platform
IGLeads pricing
- Starter: $59.99/month for up to 10,000 emails
- Business: $149.99/month for unlimited scrapes, automation, and access to premium scrapers
Annual plans are also available at a discount. No onboarding or setup fees required.
IGLeads best for
IGLeads is ideal for real estate agents, wholesalers, and small teams that want to build custom lead lists from Zillow or Realtor.com. It’s especially useful for local prospecting, FSBO campaigns, or investors targeting distressed or off-market properties.
Zurple
Zurple is a behavior-based lead generation and follow-up platform designed specifically for real estate agents. Instead of just delivering raw contacts, it monitors lead behavior and automatically sends personalized messages based on each lead’s activity, such as viewed listings or saved searches.
This hands-off approach is built to convert cold leads into warm conversations by striking at the right moment with the right message.
Zurple key features
- Lead capture through branded IDX websites
- Automated email and text follow-up triggered by lead behavior
- Pre-written messaging personalized to each lead’s activity
- Built-in CRM with lead timelines and conversation tracking
- Integration with Zillow, Realtor.com, Facebook, and PPC campaigns
- Daily lead alerts and pipeline summaries for agents
Zurple’s automation is built around nurturing, not just capturing. It’s ideal for solo agents who need help staying in front of leads without writing daily follow-ups.
Zurple pros and cons
Pros
- Behavior-triggered messaging feels timely and relevant
- Strong lead nurturing without needing manual outreach
- Branded IDX site included with each account
- Built-in CRM simplifies lead management
- Minimal setup time for solo agents
Cons
- Limited customization for website or messages
- Focuses more on buyers than sellers
- Leads are not exclusive
- Long-term contracts may apply depending on plan
Zurple pricing
- Pricing starts around $309/month
- Includes IDX website, CRM, lead follow-up, and automation
- Add-ons available for PPC campaign management and Facebook Ads
- Pricing varies based on ZIP code and lead volume
Zurple best for
Zurple is best for solo agents and small teams who want to automate their lead follow-up without hiring an assistant or using multiple tools. If you’re working mostly with buyer leads and want a plug-and-play CRM plus nurture system, Zurple is a strong option.
BoldLeads
BoldLeads is a done-for-you real estate lead generation platform that specializes in delivering exclusive seller and buyer leads through Facebook and Google ads. Unlike shared lead marketplaces, BoldLeads builds a dedicated funnel for each agent, including landing pages, follow-up sequences, and automation.
It’s designed to provide a consistent stream of motivated leads while handling the tech and marketing setup for you.
BoldLeads key features
- Exclusive leads per ZIP code, not shared with other agents
- Custom landing pages and lead capture funnels
- Automated text and email drip sequences included
- CRM dashboard to manage conversations and follow-ups
- Retargeting ads to stay top-of-mind with cold leads
- Optional concierge add-on to call leads on your behalf
BoldLeads is built to attract both seller and buyer leads through high-converting ad funnels. It removes the need for agents to set up ads or write their own follow-up copy.
BoldLeads pros and cons
Pros
- Exclusive leads — one agent per territory
- Fully managed ad campaigns and landing pages
- Hands-off setup for busy agents
- Built-in CRM and lead nurture system
- Good seller lead volume in most ZIP codes
Cons
- Locked into a specific ZIP code territory
- Requires a 6-month minimum contract
- Setup fees apply
- Ad quality and volume vary by market
- Less control over campaign customization
BoldLeads pricing
- Starts at $399/month plus setup fees
- Pricing increases based on ZIP code competitiveness and lead type
- Contracts are typically 6 months minimum
- Optional upgrades: concierge calling, retargeting, additional ZIPs
BoldLeads best for
BoldLeads is best for solo agents and small teams looking for exclusive seller or buyer leads with minimal hands-on setup. It’s ideal if you want a dedicated funnel and automation system but don’t want to manage ads or follow-ups yourself.
Market Leader
Market Leader is a full-service real estate lead generation and CRM platform that offers buyer and seller leads, IDX websites, automated follow-up, and pipeline tracking in one system. It’s built for agents who want both the leads and the tools to manage them, without stitching together multiple platforms.
Market Leader also provides options for teams and brokerages who want shared lead pools and round-robin routing.
Market Leader key features
- Exclusive or semi-exclusive buyer and seller leads by ZIP code
- Custom IDX-enabled websites with lead capture forms
- Built-in CRM with lead alerts, notes, and tracking
- Automated email and text follow-up workflows
- Shared team dashboards and lead routing for multi-agent teams
- Integration with third-party CRMs and MLS feeds
Market Leader emphasizes lead consistency. It’s not just about one-off contact lists — the system is built to generate, convert, and manage long-term relationships with prospects.
Market Leader pros and cons
Pros
- Offers both the leads and the CRM to manage them
- IDX site included with customizable templates
- Automated follow-ups for new leads
- Supports team-based lead distribution
- Consistent lead flow in most areas
Cons
- Leads may be shared with a small group of agents
- Pricing can vary by ZIP code and contract
- Website customization is limited
- Some agents report inconsistent lead quality
- CRM interface feels dated compared to newer platforms
Market Leader pricing
- Starts around $139/month for the CRM and website
- Leads are purchased separately on a per-lead basis
- Buyer leads typically range from $20 to $30 each
- Seller leads cost more, depending on location
- Custom quotes available for teams and brokers
Market Leader best for
Market Leader is best for agents and small teams who want a bundled lead generation and CRM system with minimal setup. If you’re focused on staying organized, converting leads over time, and working both buyer and seller pipelines, it’s a solid all-in-one solution.
Zillow Premier Agent
Zillow Premier Agent is Zillow’s in-house advertising program that connects agents with active homebuyers browsing listings in their local market. By paying for top placement on Zillow property pages, agents can receive direct inquiries from high-intent buyers — often within minutes of a home view.
Unlike traditional lead services, Zillow leads come from users actively viewing homes and requesting information, making them more likely to engage.
Zillow Premier Agent key features
- Featured placement on Zillow, Trulia, and StreetEasy listings
- Direct connection to buyer inquiries via phone, text, or email
- Integrated lead management dashboard and mobile app
- Optional CRM integration with Follow Up Boss, kvCORE, and others
- Access to Zillow’s AI-powered personal assistant for lead response
- Team tools for lead routing and tracking performance
Zillow leads are real-time and come with key context, such as which property the prospect viewed and how long they spent on the page.
Zillow Premier Agent pros and cons
Pros
- High intent leads from buyers actively searching
- Direct connection through Zillow’s contact form
- Good brand credibility and lead volume
- Lead details include property interest and timeline
- Strong mobile app for on-the-go response
Cons
- Leads are typically shared with multiple agents
- Pricing depends on ZIP code and competition
- Seller leads are limited unless combined with other strategies
- Some areas are sold out or have long waitlists
- ROI can vary depending on follow-up speed and conversion
Zillow Premier Agent pricing
- Pricing is custom based on ZIP code, competition, and budget
- Expect to pay $200 to $1,000+ per month for moderate to high-traffic areas
- Agents set a monthly budget and pay per lead or impression
- No setup fees, but pricing adjusts quarterly based on demand
Zillow Premier Agent best for
Zillow Premier Agent is best for buyer-focused agents who want a consistent stream of warm leads from the most trafficked real estate platform in the U.S. It works well for agents who respond quickly, have a solid CRM or follow-up process, and are active in competitive urban or suburban markets.
REDX
REDX is a real estate prospecting platform built to help agents find and contact property owners from high-converting lead sources like expired listings, FSBOs, pre-foreclosures, and geo-farming areas. Unlike ad-based tools, REDX focuses on connecting agents with homeowners who haven’t yet relisted — giving you the first shot at the listing.
Its integration with an auto-dialer and scripts makes it especially popular with agents doing outbound prospecting by phone.
REDX key features
- Daily lists of expired listings, FSBOs, pre-foreclosures, and vacant homes
- GeoLeads tool for farming neighborhoods by map
- Storm Dialer: built-in power dialer for call campaigns
- Verified phone numbers, emails, and property data
- Customizable calling scripts and appointment tracking
- Integration with common CRMs like Follow Up Boss and Wise Agent
REDX is built for volume prospecting. You get the data, the phone numbers, and the tools to contact homeowners directly — without relying on paid ads or referral platforms.
REDX pros and cons
Pros
- Access to motivated seller lead types
- Reliable daily data updates with contact info
- Great for agents who prospect by phone
- Dialer improves efficiency for high-volume calling
- Flat-rate pricing with no per-lead charges
Cons
- Requires comfort with cold calling
- Lead quality varies by market and listing service
- Limited follow-up automation compared to CRM-based tools
- No buyer leads
- Separate fee for the dialer
REDX pricing
- Expireds: $59.99/month
- FSBOs: $39.99/month
- GeoLeads: $49.99/month
- Storm Dialer: $99.99/month (add-on)
- Bundled packages available for multiple lead types
- No contracts required
REDX best for
REDX is ideal for listing-focused agents who aren’t afraid to make calls and want direct access to seller lead sources like expireds, FSBOs, and pre-foreclosures. If you’re looking for a system that consistently delivers contact data for outbound prospecting, REDX is a proven option.
Real Geeks
Real Geeks is an all-in-one real estate marketing and CRM platform designed to help agents generate leads through IDX websites, landing pages, and automated follow-up. Unlike marketplaces that sell leads, Real Geeks gives you the tools to attract and convert your own traffic through SEO, paid ads, and retargeting.
It’s widely used by individual agents and small teams who want more control over lead capture and nurture.
Real Geeks key features
- IDX-integrated websites optimized for SEO and lead capture
- Landing pages for home valuation, buyer registration, and listing alerts
- Built-in CRM with automated text and email drips
- Facebook Ads tool for simplified ad creation and tracking
- Retargeting options for site visitors
- Lead source tracking and tagging
Real Geeks is not just about generating leads, it helps agents manage long-term relationships with prospects and track every touchpoint across the funnel.
Real Geeks pros and cons
Pros
- Includes both lead generation and follow-up tools
- Strong organic and paid ad lead capture capabilities
- Simple Facebook Ads manager for agents
- CRM built for real estate workflows
- Affordable flat-rate pricing
Cons
- Website templates are functional but not highly customizable
- Setup can take time for new users
- Lacks predictive analytics or lead scoring
- CRM features are basic compared to enterprise tools
- Requires marketing effort to generate traffic
Real Geeks pricing
- Platform starts at $299/month
- Includes website, CRM, and marketing tools
- Additional cost for Facebook Ads or Google Ads spend
- Setup fee around $250
- Month-to-month billing available
Real Geeks best for
Real Geeks is best for agents and small teams who want to own their lead generation funnel through IDX websites, ads, and retargeting. It’s a great fit if you prefer generating leads organically or through paid campaigns, and want an affordable all-in-one platform with built-in CRM.
BoomTown
BoomTown is a high-powered real estate platform built for teams and brokerages that want to scale their lead generation, pipeline management, and agent accountability. It combines paid lead generation, IDX websites, CRM automation, and team reporting in a single platform.
With advanced tools for lead distribution, performance tracking, and nurture sequences, BoomTown is designed to support fast-growing teams with multiple agents and lead sources.
BoomTown key features
- Custom IDX websites optimized for paid traffic and SEO
- Lead capture funnels with property alerts and signup incentives
- Built-in CRM with automated email and text campaigns
- Smart-Drip technology to send follow-ups based on lead behavior
- Agent accountability tools and performance tracking dashboards
- Integration with Facebook Ads and Google PPC campaigns
- ISA (inside sales agent) services available as an add-on
BoomTown offers a structured environment where team leaders can track agent response times, pipeline activity, and overall ROI in real-time.
BoomTown pros and cons
Pros
- Built to support multi-agent teams and large databases
- Strong lead distribution and tracking features
- CRM automation based on behavior and engagement
- Proven templates and ad funnels for buyer and seller leads
- ISA services available for teams that want done-for-you follow-up
Cons
- Higher cost than most agent-level platforms
- Not ideal for solo agents or low budgets
- Setup and onboarding can take weeks
- Some features locked behind higher-tier plans
- Customization is limited without additional dev work
BoomTown pricing
- Entry pricing starts around $1,000/month
- Scales with the number of users, lead volume, and add-ons
- One-time setup fee of $750–$1,500 depending on package
- ISA services and premium features billed separately
BoomTown best for
BoomTown is best for teams and brokerages with multiple agents, larger ad budgets, and a need for lead routing, automation, and accountability. It’s ideal if you want a high-volume lead generation engine with built-in follow-up and team reporting.
Ylopo
Ylopo is a digital marketing platform designed to help real estate agents and teams generate, retarget, and nurture leads through advanced ad campaigns and AI-powered follow-up. Unlike traditional CRMs or lead providers, Ylopo acts more like a digital agency, running ads, scoring leads, and automating responses across multiple channels.
It works especially well for agents who already have a lead database and want to re-engage it with smart marketing automation.
Ylopo key features
- Facebook, Instagram, and Google Ads for buyer and seller leads
- Dynamic retargeting ads for past site visitors and unconverted leads
- AI-powered texting assistant (“Raiya”) for instant engagement
- IDX websites powered by home search and listing alerts
- Lead scoring and behavioral tracking
- Integrates with major CRMs like Follow Up Boss, Sierra Interactive, and kvCORE
Ylopo focuses heavily on conversion, helping agents and teams maximize ROI from their existing traffic and database, not just acquire new leads.
Ylopo pros and cons
Pros
- Strong retargeting and AI follow-up for lead reactivation
- Generates leads and helps convert old ones
- Marketing automation that runs in the background
- Integrates well with top CRMs and dialers
- Consistent ad optimization by in-house team
Cons
- Requires CRM to function effectively
- Setup and onboarding take time
- Website customization is limited
- Monthly ad spend required on top of platform fee
- Not ideal for agents without an existing lead list or budget
Ylopo pricing
- Platform starts around $295–$495/month
- Minimum $250/month ad spend required
- Full-featured plans with CRM and lead gen typically exceed $1,000/month
- Contracts may apply depending on plan and provider
Ylopo best for
Ylopo is best for established agents, teams, and brokerages who already have a database and want to boost conversions with advanced remarketing and AI-powered follow-up. It’s especially useful for Facebook-heavy campaigns and CRM-integrated lead nurture.
CINC
CINC (Commissions Inc.) is a high-end real estate lead generation and CRM platform built for top-producing agents, teams, and brokerages. It combines IDX websites, lead routing, pipeline management, and paid advertising into a single system, with a focus on converting high volumes of online leads through speed and automation.
CINC is often compared to BoomTown but tends to offer more built-in tools for lead qualification, agent accountability, and enterprise reporting.
CINC key features
- Custom IDX websites designed for lead capture and paid traffic
- CRM with advanced lead routing, notes, tags, and auto-drip campaigns
- Built-in dialer and texting system for fast outreach
- AI-based behavioral tracking and lead scoring
- Ad campaign management through Google and Facebook
- Team dashboards with agent performance tracking
CINC was built with productivity in mind, helping agents follow up faster and more consistently, while giving brokers visibility into ROI and team performance.
CINC pros and cons
Pros
- High-volume lead generation engine for serious teams
- Built-in dialer and texting keeps everything in one platform
- Strong CRM automation and behavioral tracking
- Lead routing and reporting ideal for brokerages
- Live training and support included
Cons
- Pricing is on the high end
- Setup and onboarding can be complex
- Requires advertising budget on top of platform cost
- Not a fit for agents without follow-up systems in place
- Long-term contracts often required
CINC pricing
- Base plans start around $1,500/month, depending on market and number of users
- Pricing includes CRM, website, automation, and some ad management
- Additional users and features increase monthly cost
- Ad spend is separate and typically starts at $500–$1,000/month
- Most plans require annual contracts
CINC best for
CINC is best for high-producing real estate teams and brokerages with multiple agents, structured lead workflows, and the budget to scale fast. If you want a centralized system to generate, route, and convert leads across a team, CINC delivers that infrastructure.
Offrs
Offrs is a predictive analytics platform that helps real estate agents identify homeowners who are most likely to sell in the next 6 to 12 months. Rather than generating leads through ads or forms, Offrs uses big data, AI, and behavior modeling to rank households by their likelihood to list — giving agents a head start before a property hits the market.
It’s a unique option for listing-focused agents looking to dominate a geographic farm.
Offrs key features
- Predictive seller lead scoring based on 250+ data points
- Territory-based exclusivity for ZIP codes or neighborhoods
- Includes emails, phone numbers, property records, and owner info
- Smart farming tools for direct mail, door knocking, and retargeting
- CRM dashboard with tagging and lead tracking
- Add-on marketing services like mailers, ads, and ISA outreach
Offrs is all about proactive prospecting. Instead of waiting for leads to opt in, it gives you a list of high-probability sellers so you can contact them first.
Offrs pros and cons
Pros
- Focused on seller leads, not generic buyer lists
- Predictive data helps prioritize outreach
- Exclusive access to leads in your area
- Works well with direct mail, door knocking, and personalized outreach
- Saves time by avoiding low-probability contacts
Cons
- Accuracy depends on market and data set
- No buyer leads or IDX website included
- Expensive compared to raw list providers
- Requires manual follow-up unless paired with other tools
- Contracts may lock ZIP code availability
Offrs pricing
- Pricing starts around $600–$1,500/month, depending on territory size
- Custom quotes based on ZIP code competition and population
- Includes data access, predictive scoring, and territory rights
- Marketing services billed separately
Offrs best for
Offrs is best for listing agents who want to prospect smarter, not harder. It’s ideal for agents farming a specific neighborhood and looking for an edge in identifying sellers before they raise their hands. If you’re doing direct mail, door knocking, or personalized outreach, Offrs helps you target the right doors.
SmartZip
SmartZip is a predictive analytics and seller lead generation platform that helps agents focus their efforts on homeowners most likely to sell. Like Offrs, SmartZip uses machine learning models to analyze demographic, property, and behavioral data, producing a ranked list of high-probability seller prospects in your chosen farm area.
It also includes marketing tools to help agents consistently stay in front of those leads through automated outreach.
SmartZip key features
- Predictive seller scoring based on 2,000+ data signals
- Territory exclusivity for targeted farming areas
- Automated mailers, email campaigns, and retargeting ads
- CRM dashboard with lead scoring and tracking
- Homeowner profiles with property history, contact info, and sales likelihood
- Integration with third-party CRMs and campaign tools
SmartZip doesn’t just deliver a list, it provides the system to market to your top-ranked homeowners consistently over time, making it a long-term farming tool.
SmartZip pros and cons
Pros
- Accurate, data-backed seller targeting
- Includes multi-channel marketing support
- Territory protection for ZIP codes or neighborhoods
- Saves time by prioritizing high-likelihood prospects
- Works well with long-term geographic farming strategies
Cons
- Higher cost than generic lead tools
- Requires consistent use to see results
- Not ideal for agents focused on buyers
- Limited built-in CRM functionality
- Setup can take time for full automation
SmartZip pricing
- Plans typically start at $1,000/month and up
- Pricing depends on territory size, population, and services selected
- Add-on fees apply for automated marketing services
- Contracts usually required with 6–12 month minimums
- SmartZip best for
SmartZip is best for listing agents who focus on long-term geographic farming and want a data-driven way to identify future sellers. If you’re committed to staying top-of-mind in a specific area and want a system to do it consistently, SmartZip is a strategic choice.
SmartZip
SmartZip is a predictive analytics and seller lead generation platform that helps agents focus their efforts on homeowners most likely to sell. Like Offrs, SmartZip uses machine learning models to analyze demographic, property, and behavioral data, producing a ranked list of high-probability seller prospects in your chosen farm area.
It also includes marketing tools to help agents consistently stay in front of those leads through automated outreach.
SmartZip key features
- Predictive seller scoring based on 2,000+ data signals
- Territory exclusivity for targeted farming areas
- Automated mailers, email campaigns, and retargeting ads
- CRM dashboard with lead scoring and tracking
- Homeowner profiles with property history, contact info, and sales likelihood
- Integration with third-party CRMs and campaign tools
SmartZip doesn’t just deliver a list, it provides the system to market to your top-ranked homeowners consistently over time, making it a long-term farming tool.
SmartZip pros and cons
Pros
- Accurate, data-backed seller targeting
- Includes multi-channel marketing support
- Territory protection for ZIP codes or neighborhoods
- Saves time by prioritizing high-likelihood prospects
- Works well with long-term geographic farming strategies
Cons
- Higher cost than generic lead tools
- Requires consistent use to see results
- Not ideal for agents focused on buyers
- Limited built-in CRM functionality
- Setup can take time for full automation
SmartZip pricing
- Plans typically start at $1,000/month and up
- Pricing depends on territory size, population, and services selected
- Add-on fees apply for automated marketing services
- Contracts usually required with 6–12 month minimums
SmartZip best for
SmartZip is best for listing agents who focus on long-term geographic farming and want a data-driven way to identify future sellers. If you’re committed to staying top-of-mind in a specific area and want a system to do it consistently, SmartZip is a strategic choice.
Facebook Ads + HighLevel
Facebook Ads + HighLevel is a DIY approach to real estate lead generation that combines paid social ads with a customizable marketing automation platform. Unlike done-for-you services, this setup gives you full control over your campaigns, funnels, and follow-up, ideal for agents who want custom lead gen systems without relying on third-party providers.
HighLevel (also called GoHighLevel) acts as your all-in-one backend for landing pages, forms, CRM, SMS, email automation, and more.
Facebook Ads + HighLevel key features
- Full Facebook and Instagram ad campaign builder
- Custom landing pages with home valuation or buyer opt-ins
- Lead forms, surveys, and funnel templates
- Built-in CRM with SMS, email, and voicemail automation
- Pipeline tracking and opportunity stage workflows
- White-labeled platform for advanced users or marketing agencies
While it requires setup and testing, this stack offers flexibility that most off-the-shelf real estate platforms don’t, and at a much lower cost.
Facebook Ads + HighLevel pros and cons
Pros
- Total control over ads, landing pages, and follow-up
- No territory restrictions or per-lead pricing
- Cheaper than most done-for-you platforms
- Ideal for agents who want to own their funnel
- Supports team use and white-labeling
Cons
- Requires marketing knowledge and ad management skills
- No built-in lead source, you generate traffic yourself
- More complex to set up than plug-and-play platforms
- Not real estate-specific without customization
- Results depend heavily on targeting and budget
Facebook Ads + HighLevel pricing
- HighLevel platform: $97/month for individuals
- Agency plan: $297/month with client accounts
- Ad spend: Paid directly to Meta, typically $300–$1,000/month to start
- Optional template bundles and training programs available
Facebook Ads + HighLevel best for
This setup is best for real estate professionals who want full control over their lead gen system and are comfortable running ads or working with a freelancer. It’s also a popular choice for marketers building lead funnels for teams or brokerages using custom branding and automation.
Realtor.com Connections Plus
Realtor.com Connections Plus is a pay-per-lead advertising program that connects agents with active buyers and sellers browsing listings on Realtor.com. Similar to Zillow Premier Agent, it places your profile on listings in specific ZIP codes and sends leads directly to your phone or CRM.
Connections Plus offers flexible routing options, real-time alerts, and the ability to share leads with teammates, making it popular among solo agents and growing teams.
Realtor.com key features
- Leads delivered from active buyers and sellers viewing listings
- ZIP code-based targeting with exclusive or shared leads
- Real-time alerts via text, email, or mobile app
- Profile placement on active listings in your area
- Routing and distribution for teams or brokerages
- CRM integrations with Follow Up Boss, LionDesk, and others
Realtor.com leads come from serious buyers who are already browsing homes, not cold outreach lists. The platform is also used by sellers requesting CMAs or looking for local agent assistance.
Realtor.com pros and cons
Pros
- High-intent traffic from one of the top listing platforms
- Direct connection to buyers and seller inquiries
- Lead routing and CRM integration available
- Shared or exclusive lead options based on ZIP code
- Works well for agents focused on residential buyers
Cons
- Lead quality can vary depending on area and budget
- Shared leads may go to multiple agents
- Limited ability to customize campaigns or messaging
- Pricing varies widely by market
- Seller leads are less common than buyer inquiries
Realtor.com pricing
- Pricing is custom per ZIP code and based on average traffic
- Monthly spend typically ranges from $200 to $1,000+
- Shared or exclusive lead options affect cost
- No upfront setup fees, but contracts may apply in some regions
Realtor.com best for
Realtor.com is best for agents and teams looking for a steady stream of buyer inquiries in their local market. It works particularly well for those who respond quickly and want lead volume without managing ad campaigns or funnel tools.
The right real estate lead generation software for you
There’s no one-size-fits-all tool when it comes to real estate lead generation. The right platform depends on your business model, budget, and how hands-on you want to be with your marketing.
- If you’re a solo agent looking to build local lead lists manually, IGLeads gives you full control over data with no long-term contracts.
- If you want exclusive seller leads without managing ads, BoldLeads or Offrs offer done-for-you options.
- Teams that need advanced CRM automation and lead routing will benefit most from platforms like BoomTown, kvCORE, or CINC.
- If you already have a database and want to boost conversions, Ylopo offers AI-powered nurture and remarketing.
- For agents who love prospecting, REDX delivers daily expireds and FSBOs with dialer support.
- If you’d rather own your entire funnel and ad system, Facebook Ads + HighLevel gives you flexibility without platform limits.
In 2025, successful agents aren’t just buying leads — they’re using automation, data, and targeting to attract the right ones and stay in front of them. Whether you’re focused on buyers, sellers, farming, or investors, the tools above can help you build a consistent, scalable pipeline.
Frequently Asked Questions
Real estate lead generation software refers to tools that help agents and brokers attract, capture, and convert both buyer and seller leads. These platforms often include IDX websites, CRMs, scraping tools, advertising systems, and predictive analytics, all tailored specifically for real estate professionals.
Depending on the platform you choose, you can generate a wide range of leads. These include homebuyers searching active listings, homeowners thinking about selling, FSBOs and expired listings, and even landlords or investors found through property databases and scraping platforms.
Pricing can vary significantly. Entry-level tools like IGLeads start at around $59 per month. All-in-one systems such as kvCORE or BoomTown can exceed $1,000 per month, especially for teams or brokerages. Pay-per-lead platforms like Zillow Premier Agent or Realtor.com often cost between $200 and $1,000 per month, depending on your location and competition.
Some tools provide exclusive leads that are only sent to you, such as BoldLeads or Offrs. Others, including Zillow and Realtor.com, distribute leads to multiple agents in the same area. It’s important to check whether the platform offers exclusive territory or shared leads before committing.
Yes, many agents combine different tools to cover more ground. It’s common to use a paid lead service for short-term traffic, a farming or predictive platform for long-term seller outreach, and a CRM to manage everything in one place. Just make sure your systems integrate well or allow for easy exports to avoid extra manual work.
For new agents or solo professionals, platforms like IGLeads or Real Geeks are great entry points because they’re affordable and easy to use. If you’re looking for plug-and-play buyer leads without much technical setup, Zillow Premier Agent or Realtor.com may be a better starting point.