Apollo.io pricing explained and costs breakdown in 2025

Above you see Apollo’s prices. Are they worth the cost? We’ll break down for you.

Overview of Apollo.io’s pricing plans

Let’s have a look at Apollo.io’s pricing structure for 2025, providing a clear, unbiased look at what you’re actually getting for your investment.

Apollo.io Free Plan: Basic Access for Small Teams

Apollo.io’s Free Plan is designed for individuals or very small teams testing out the platform. It includes limited access to Apollo’s 275+ million contact database, capped at 50 verified email credits per month. You also get restricted use of its lead search engine, email templates, and LinkedIn data scraping.

However, the free plan is mostly a trial-level experience:

• Limited to 50 emails per month
• No advanced automation
• No enrichment or intent data
• Limited CRM integrations
• Very basic reporting

Ideal for:

• Solopreneurs
• Startups testing outbound strategies
• Users evaluating basic Apollo functionality before committing

Apollo.io Basic Plan: Entry-Level Paid Access

The Basic Plan starts at around $49/month per user (billed annually). You get expanded access to 200 verified emails per month, email outreach sequences, basic CRM integrations, and access to Apollo’s Chrome Extension for LinkedIn prospecting.

Included Features:

• 200 verified contacts monthly
• Chrome Extension (limited enrichment)
• Salesforce, HubSpot, Pipedrive integrations
• Limited reporting dashboards
• Basic sales intelligence filters

Where it struggles:

• Still no phone numbers or intent data
• No call tasks or dialer
• Reporting remains lightweight
• Very limited enrichment vs higher plans

Ideal for:

• Small sales teams
• Founders running basic outbound
• Early-stage lead generation

Apollo.io Professional Plan: For Growing Sales Teams

At roughly $99/month per user (billed annually), the Professional Plan is Apollo’s most popular tier, targeting companies scaling up outbound campaigns. It offers expanded 500 email credits/month, richer automation, and stronger CRM syncing.

Included Features:

• Up to 500 monthly verified emails
• Multi-step automated email sequences
• Task management & calendar integrations
• Advanced search filters (seniority, revenue, tech stack)
• Salesforce bi-directional sync
• Reporting dashboards and conversion analytics

However:

• Phone numbers, mobile dials, and intent signals still require costly add-ons
• Once you burn through your credits, add-on packs can get expensive fast
• No true sales engagement suite — lacks native AI intent scoring or power dialer at this tier

Ideal for:

• SMB sales teams with growing outbound needs
• Startups building multi-touch sequences
• Teams needing stronger CRM alignment

Apollo.io Organization Plan: Full-Stack Enterprise Offering

The top-tier Organization Plan runs about $199/month per user (billed annually) and unlocks almost every feature Apollo offers.

Included Features:

• Unlimited verified email credits
• Intent data integrations (Bombora, G2, website intent)
• Mobile numbers & direct dials
• Team performance dashboards & leaderboards
• API access for custom integrations
• Priority support & dedicated onboarding

Where the pain starts:

• Seat-based pricing grows steeply at scale
• API and advanced enrichment usage still sometimes gated by credit caps
• Requires long-term contracts and negotiation
• Support response time may vary for mid-sized customers despite higher pricing

Ideal for:

• Enterprise sales organizations
• Large outbound teams needing heavy automation
• Companies running complex data enrichment pipelines

Who Is Apollo.io Best Suited For?

Apollo.io Pricing Pros & Cons Summarized

Pros:

• Flexible plans for different team sizes
• Massive verified B2B database
• Solid CRM and calendar integrations
• Multi-step automation for outbound campaigns
• Chrome extension for LinkedIn scraping

Cons:

• Credit caps become limiting as you scale
• Per-seat pricing grows very expensive for larger teams
• Intent data & phone numbers locked behind higher tiers
• Pricing transparency can be confusing
• Frequent complaints about surprise add-on costs for enrichment and API usage

Real User Feedback: What Customers Say About Apollo.io Pricing

“1 star is too much for this. I bought a plan yesterday and stretched it for 5000 leads just to check out the service. After extracting all the leads and verifying them on top of their “Verified Emails” (absurdly inaccurate), I got only 1000 valid emails.” – Stephen Manojlovic

“Apollo has the richest data out there and is by far the best platform. If you’re looking to find information and gather intel on your ICP, Apollo will help you do it. SUper easy to use and they have great customer support.” – Alfie Charles.

Is the Apollo.io price worth the value?

When evaluating whether Apollo pricing offers genuine value for money, it’s crucial to weigh both the advantages and potential drawbacks against real user experiences and market perceptions. Let’s dive into the details to see if Apollo.io’s costs align with the practical benefits delivered to your business.

User feedback and market perception

Market perception of Apollo.io is generally positive, particularly regarding the quality of data and automation capabilities. Users frequently praise its integration potential and ease of setting up automated sequences. However, user feedback commonly highlights frustration with pricing transparency and rapidly escalating costs as businesses scale. Concerns about unexpected charges and limited credits frequently surface, prompting teams to consider alternative solutions.

Many users on business review platforms like, Trustpilot, G2 and Capterra highlight these points explicitly:

“In general, Apollo is a good platform, especially for smaller companies that need help in marketing a specific target market. You can find a good plan at a reasonable price.” – rbscircuitdesign.com

Another common sentiment is captured here:

“Where do I start? The sequences cannot be re-ordered or re-prioritized. Ampersands in subject lines get jumbled – just a basic bug but when you pay a premium, you expect no bugs. This is not the cheapest option on the market but it can feel like it.” – Josh M, director of paid media.

This mixed feedback underscores a critical decision point for businesses considering Apollo.io: balancing the exceptional features and convenience against potentially unpredictable and escalating costs.

Ultimately, determining Apollo.io’s worth hinges significantly on your business size, specific needs, and long-term growth strategies. While small to mid-sized teams may initially find great value, rapidly scaling enterprises often discover that the cost-benefit ratio diminishes quickly.

Not convinced Apollo.io is right for your budget? Experience IGLeads for a cost-effective, transparent solution without hidden fees. Book Your Demo Today! And click here if you are looking for a full Apollo.io review.

Exploring IGLeads as an alternative

When exploring alternatives to Apollo.io, IGLeads emerges as a standout solution due to its transparent pricing, robust feature set, and significant cost savings. Let’s dive deeper into why IGLeads could be the smarter choice for your team’s lead generation strategy.

What is IGLeads?

IGLeads is an innovative lead generation and data scraping platform designed specifically for efficient, scalable B2B outreach. Unlike traditional per-seat pricing models or complicated tiered plans common with solutions like Apollo.io, IGLeads offers straightforward and transparent pricing, minimizing surprise charges and unexpected overage costs. Businesses of all sizes, from startups and business owners to mid-sized teams and larger enterprises, can leverage IGLeads to consistently generate high-quality leads without overstretching budgets or dealing with restrictive usage limits.

See IGLeads.io in action

IGLeads’ pricing structure

IGLeads provides an uncomplicated pricing structure that clearly outlines monthly costs, removing confusion around annual vs. month-to-month billing. Here’s a detailed breakdown:

With IGLeads, there are no hidden setup fees, overage charges, or complicated minimum commitments. Businesses have clear, predictable expenses that simplify budgeting and forecasting, avoiding the common pitfalls associated with more opaque enterprise contract terms.

Comparing IGLeads with Apollo.io

When we compare IGLeads with Apollo.io directly, several distinctions become immediately apparent:

That’s where platforms like IGLeads offer a simpler, more scalable option for many companies.

Real-Life Use Cases: How Teams Actually Use IGLeads (And Save Money)

Whether you’re a solo founder trying to scrape some niche leads, or you’re running a full team blasting out thousands of emails, IGLeads fits right in. A lot of businesses that hit walls with Apollo.io’s email limits and surprise charges tell us the same thing: switching to IGLeads saved them a ton every single month.

They don’t have to worry about burning through credits, buying extra email packs, or getting stuck in messy contracts. Instead, they know exactly what they’re paying, every month. That makes it super easy to budget and actually scale outreach without stressing over the bill.

No Hidden Fees. No Credit Caps. No Nasty Surprises

With Apollo.io, a lot of teams end up shocked when they run out of email credits or max out API calls halfway through the month. That’s when the upsells kick in. IGLeads keeps it simple with unlimited usage (on its top plan), clear pricing, no fine print.

You don’t have to decode contracts or worry about extra charges creeping in as your team grows. What you see is exactly what you get.

Test Everything Before You Commit

Apollo.io’s free trials are pretty limited: You don’t really get the full experience unless you upgrade. IGLeads flips that: you get access to all the features during your trial so you can actually test how it fits your workflow before spending a dime. If you need to cancel later? No headaches, no hoops, no hidden terms. You’re in full control.

Done with surprise bills and complicated contracts? Grab your IGLeads demo today and see how easy lead generation can actually be.