How To Write Cold Emails That Won't Get Ignored
Cold emailing can be a tough nut to crack. You want to make sure you have the right mix of professional and personable, without coming off as a total stranger. You also want to include enough information to sell your product or service, without sounding like a broken record. So, how do you craft the perfect cold email? Keep reading for some tips that actually work.
Personalize Your Emails
When you’re emailing someone you’ve never met before, it’s important to sound like a real person—not a robot. Generic “To Whom It May Concern” emails are not only off-putting, but they’re also likely to be ignored altogether. Instead, take the time to find out the name of the person you’re emailing and address them directly. If you can’t find a name, try something like “Hello, [Name of Company].”
Get Straight to the Point
Nobody likes beating around the bush, so don’t do it in your emails either. Cut to the chase and tell your recipient exactly why you’re emailing them and what you hope to accomplish. Otherwise, you run the risk of losing their attention before you even get started.
Keep It Short and Sweet
Again, people are busy! They don’t have time to read through a lengthy email from a complete stranger. Make your point quickly and get out. Aim for emails that are three paragraphs or less—anything more than that is likely to end up in the trash.
Include a CTA
What do you want your recipient to do after reading your email? Buy your product? Set up a meeting? Whatever it is, make sure you include a clear call-to-action (CTA) at the end of your email so there’s no confusion. If your CTA is buried in a paragraph somewhere in the middle of your email, chances are it will be missed entirely.
Conclusion
With these tips in mind, you’re ready to start writing cold emails that actually work! Remember to personalize your correspondence, get straight to the point, keep it short and sweet, and include a clear CTA. Follow these simple rules and you’ll be sure to stand out—in a good way—in someone’s inbox.
